The Amuara Heritage
Established in 1988, Amuara began its journey as a humble home-based bakery in Muar, Johor.
The business expanded into a factory and we began trading as LoveBakeCookies. The premium, hand-made cookies and confectionaries from our modest factory supplied bakeries nationwide and in Singapore.
Hello Kuala Lumpur
In 2010, we expanded to Kuala Lumpur with a booth in Bangsar Village. After 30 years in business, we rebranded as Amuara, a name that pays tribute to the town of Muar where our journey began. We also launched our online shop, giving our customer the convenience of buying cookies online for their festive celebrations and special occasions.
Handmade with Premium Ingredients, Then and Always
Throughout our journey, we have maintained the key elements that are the cornerstone of our success: premium ingredients and handmade process.
Freshly-baked & Preservatives-free
We do not cut corners and use only premium quality ingredients. All of our goodies are lovingly handmade, unlike the automated production lines of larger brands. Our goodies stay true to their traditional recipes even as we tweak and improve them.