The Amuara Heritage

Since 1988

Humble Beginnings

Established in 1988, Amuara began its journey as a humble home-based bakery in Muar, Johor.

The business expanded into a factory and we began trading as LoveBakeCookies. The premium, hand-made cookies and confectionaries from our modest factory supplied bakeries nationwide and in Singapore.

Hello Kuala Lumpur

In 2010, we expanded to Kuala Lumpur with a booth in Bangsar Village. After 30 years in business, we rebranded as Amuara, a name that pays tribute to the town of Muar where our journey began. We also launched our online shop, giving our customer the convenience of buying cookies online for their festive celebrations and special occasions.

Premium baking ingredients

Handmade with Premium Ingredients, Then and Always

Throughout our journey, we have maintained the key elements that are the cornerstone of our success: premium ingredients and handmade process.

Freshly-baked & Preservatives-free

We do not cut corners and use only premium quality ingredients. All of our goodies are lovingly handmade, unlike the automated production lines of larger brands. Our goodies stay true to their traditional recipes even as we tweak and improve them.

The result is delicious home-style cookies and confectionaries, sure to be favourites in every Malaysian household. Come visit us at our booths or buy cookies online.